« 10 things you can do today! | Home | Today in SEO… »
Plant a Shade Tree!
By David Brown | May 27, 2008
A question I often find myself asking clients is this “When is the best time to plant a shade tree?” The correct answer is 20 years ago! 
Which I always follow up with a second question… “When is the second best time to plant a shade tree?” TODAY! The reason I’m even bothering to blog about this is because it just keeps coming up over and over and over and…well you get the point. So I figured if I blog about it, rather than having to explain the concept over and over and over… Now I can just send a link instead.
The main idea here is that people do know what they should be doing to better their websites… however very few actually DO IT! We all know that content is king… so when / what have you done about content on your site lately? I personally started blogging again… it feels a little awkward at first, but I’m getting back into the swing of things. I always have this nagging feeling in the back of my mind that - I can’t believe that people are actually interested in what I have to say… or Brian / Carolyn / Barry / Shoemoney / any other blog has already covered it… why waste peoples time. The truth is though… everyone has their own pizazz to add to any conversation. So bite the bullet and DO IT.
Planting a shade tree is only an analogy, but it’s one of my favorites, because it’s powerful! If you know that you need to start working on your linking campaign… would it be better to get started on that now so that you can enjoy the SEOshade sooner rather than later (*that later usually never comes). If your unhappy with your design and have been meaning to do something about it for ages now… do you think the Mystical design fairies are going to hack your password and redesign your site while you sleep? (*only if you leave a few hundred under one of their pillows)
So the point is simple. Make a list - yeah I LOATHE to-do lists just as much as the next guy… But here’s the rub…. If your website / web presence is your bread and butter, you need that list, and you need to start making changes NOW. Do NOT pass go, and pay $200.00 to some clickbank affiliate that is promising “I made $437,879.00 in my sleep” guy. You’ll end up spending a few thousand dollars and have a virtual stack of shitty ebooks that have the same principals that you can read for free on any worthwhile blog!
Remember the only person you can’t lie to is yourself - if your not where you want to be Today, do something about it. Another of my favorite quotes from Zig Ziglar is “You are where you are and what you are because of what you put into your mind” So what are you waiting for? Plant your shade tree today!
DB
Topics: Branding, SEO, SEO Consultants |
May 27th, 2008 at 9:56 am
Great post NeO. The part about to-do lists. I’ve found that they freakin work, as much as I hate to make them and follow them. For me, they’re an act of will.
But work they do.
If something doesn’t get done today, and you don’t have it on a list for tomorrow, nine times out of ten it doesn’t get done, and getting it done is the trick.