Catchy title eh? Well I stole it from a great article I just read over at the Google Blog. Which came to me via Matt Cutts twitter feed. (if your not on twitter yet go sign up… your really missing the bandwagon) </twitter push> So much going on and so little time to blog so I’m going to just jump in…

A common question I get from clients is “How do you get our site to Rank?” While there is no short answer to this, I’d like to try…. We keep it simple, follow best practices, and keep an eye on Google’s ever-changing algorithm updates… then adjust accordingly. In all reality building something useful for the rest of the web is the best SEO tactic any of us could apply to our sites.

I suggest you all take a minute and head over to the “Introduction to Google Ranking” Post by Amit Singhal. You’ll see where I found the title for my post… But this is the section of the post I’d like to point out:

No discussion of Google’s ranking would be complete without asking the common - but misguided! - question: “Does Google manually edit its results?” Let me just answer that with our third philosophy: no manual intervention. In our view, the web is built by people. You are the ones creating pages and linking to pages. We are using all this human contribution through our algorithms. The final ordering of the results is decided by our algorithms using the contributions of the greater Internet community, not manually by us. We believe that the subjective judgment of any individual is, well … subjective, and information distilled by our algorithms from the vast amount of human knowledge encoded in the web pages and their links is better than individual subjectivity.

So what does that say to you? The web is built by people… and I do believe that the root of the web is good and most people are trying to help others and make a difference online. Some are just here to spam you for links, but you have to take the good w/ the bad IMO. However this does prove the point that if you create quality pages meant to help others (*see building a resource) you will get to the top of the SERP’s.

Another favorite part of the post is this “We make about ten ranking changes every week and simplicity is a big consideration in launching every change.” (and this my SEO is Dead friends) is why SEO will never die - think about it 10 changes a week… This ain’t no Ron Popiel ‘Set it and forget it’ rotisserie! It’s the web, it’s Google, it’s ever-changing… Thats why I love my job!

Also wanted to say thanks to Rob Mineo / Robert Garcia / and Carolyn Shelby (who hasn’t posted yet but swears she will) for all the posts! I’m going on vacation for a week and will be back middle of next week! And the posts do not necessarily  reflect the opinions of management. (*That was for my liberal tree hugging buddy)