July 08 2008
The Death of Social Media Advertising
Rob Crazy Prediction #543336643307a - Internet users are getting more web and computer comfortable everyday; we are also getting more adapted to ignoring advertisements. Like billboards along the interstate, frequent travelers on the information superhighway - created by my friend Al Gore - are rarely attracted to or distracted by the banners passing by them on their journey. The BLUF (bottom line up front) being that with the buzz of social networks and media, there has been a boom in online advertising, but the inflation of expectations will likely soon lead to implosion of monies spent. Huh?
There are some wonderful success stories for companies with good websites and great search engine marketing. Those SEO savvy company and website owners are like those unique individual results that the 3 a.m. infomercials make you believe anyone can lose 65 pounds in six weeks - uh, no! You need to diet and exercise to achieve your goals, and you need to have solid SEO and link bait to successfully be an advertisement publisher. When is the last time you were on MySpace or FaceBook and clicked an ad?
The point being, the billions that are being spent online is an inflated market, currently in favor advertising publishers; but, the market is overly saturated and inflated, and with ether travelers becoming more innocuous to banners and billboards. Social networking and social media websites will prove this point faster than other niches, in my opinion, crashing their worth faster than Yahoo! stock.
When I was in Airborne School in 1991, I had a black hat (instructor, not an unethical PSEM) who used to always say, “Hold what ya got, Airborne!” when you exited the tower properly during training. While everyone is worried about coming up with the next great social website trying to cash in on advertising publishing, you might just want to hold what ya got - go with what you know!
I agree with your point.It’s helpful far internet user.
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gloster
its true that people becoming more computer literate is increasing the effectiveness of online advertising.
the success of facebook and other social networking sites also suggests that interactivity in web design is someething that people are responding more to
@glster: I removed your link - Maybe next time your on an SEO’s website you will think about spamming them with a random link drop and crappy post - “I agree it’s goods far internets” really? A much better way to get someones attention is to shoot them an email and say something like… “Hey we have this social media thing that you might find useful for your clients - I have ____ X Y Z _____ available to answer all of your questions”
An approach like that would have landed you business.
Now if anyone asks about your company or services I can confidently tell them “Ah… don’t waste your time, they’re just spammers!”
@neil: well said… although I can’t stand the fact that almost every page on myspace takes for EVER to load. We all have friends that aren’t designers and think they’re building the most bestest page in the Universe! Then when you get there it’s 4 songs and 3 videos 2 slide shows w/ a ton of glitter .gif images all trying to load all at once = FAIL
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