May 15 2009

Shade Tree Marketing – New Endeavor

Well my blog friends… I figured it’s about time that I finally updated my blog w/ a quick post to at the very least let you know what I’ve been up to since March (when I posted last – *sorry*) Brian Mark and I have been busy starting a new business – Shade Tree Marketing LLC – While the final paperwork is being finished up I figured I’d give a little background on the name…. A how we arrived @ STM.

Years ago (pre – 9/11) I was in the Timeshare industry selling timeshares! I know, I know, please don’t hold that against me! Anyways one thing I heard time and time again from the folks sitting in front of me was this – “We’d love to vacation more, We’d love to have a timeshare… someday” Well here’s the problem w/ that statement… SOMEDAY never comes…

When your young & first married… you’re working on career’s – trying to find a first home, start a family, etc… etc… etc… and it’s not the right time to start vacationing… Then when your blessed w/ a family… it’s hard to travel w/ babies / small children (and the vacation becomes a much different experience). Then the kids get older, have soccer, baseball, ballet, horse camp, etc… Summers are pretty much booked solid. Then by the time the kids are in college – well you get the point – people can find all kinds of excuses as to why they cannot do the things they wanted to do when they were younger. Others jump in with both feet and make it work.

So back to the name of the new company… Shade Tree Marketing – When I would hear this “Someday we’d love to ________” I would stop them in their excuse making cycle and ask them this one question.

“When is the best time to plant a shade tree?”  - To which I would usually get a befuddled, deer caught in headlights look. And usually an answer like “I don’t know” or “Spring I think?”

The correct answer is 20 years ago! But since you didn’t plant your shade tree 20 years ago you cannot enjoy it’s shade today… So one more question for ya… “When is the Second best time to plant a shade tree?” TODAY! That’s it… get off your duff, stop procrastinating, and jump in – both feet… otherwise you’ll always be able to find excuses as to why you can’t succeed – whether that be in your personal life, social life, business life, family life, or online life.

Shade Tree Marketing doesn’t listen to excuses… we just jump in w/ both feet and produce results! What you do today will effect your future. Here’s my favorite quote from Henry Ford “If you think you can, or if you think you can’t, either way, you’re right.”

So one more question for you…. “When are you going to plant your Shade Tree?”

Best,

DB

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