How do you get the most out of your blog? In terms of garnering links, likes and retweets, perhaps the most important component is the quality of your post. Maybe most important is the balance between quality and quantity, where writing a high quality post is more beneficial than blasting your keyword out of a cannon. Many factors can effect the overall quality of your post, but these are a few guidelines that are easy to follow and will help your in your creative process.
- Readability- How the reader experiences the post. It is crucial to know your key words and phrases at the onset of a post. It is equally as important to implement these words and phrases without screwing up the readability of the content.
- Punctuality- In order to get the best results from your blog, make sure to schedule your post updates with regularity. Try to update on the same day each week or the same time each day, depending on how often you want to update. This will not only help you stay on task, it will also help you maintain an enthusiastic reader base.
- Relevancy- This is especially important if your blog relies on ad revenue or product sales. The higher quality content that you generate for your ads or products, the higher your payout will be. Due the research necessary to write informed content.
No matter the purpose of your blog, if you currently have a small reader base and want to increase it, or if you want to turn your blog into a better marketing tool, producing quality content that people find easy to read is key. Avoid stuffing your keywords into posts or just producing content to produce content, a better practice is to engage your readers and treat them like people, not just consumers. A great looking blog post that informs your reader goes a long way towards building credibility, rather than designing your post to purely get hits.
Whether you have a blog for marketing, business or for personal use, it is my opinion that a well written and thought out post will go miles farther than any other keyword-ridden spun text out there. The quality of the post far outweighs the quantity of posts. Let me know what you think about blogging in the comments, I’m all ears!
I recently graduated from WWU with a degree in Anthropology, kinda like Indiana Jones except no Nazis or a cool fedora. I enjoy connecting with fellow internet g33ks and sharing my experience in marketing and SEO.
A very informative read for the newbie SEO’ers of the world.. me!
Boss, I did know about white hat practice, black hat practice, but what is grey hat practice? Please clear it for me.
Grey hat is best explained like this… over here you have the white good stuff… then way over there you have the black hat bad stuff… and in the middle… you have a lot of questionable stuff that can get you some pretty high rankings – however it might eventually become frowned upon and possibly even banned. Basically there’s a lot of ‘grey area’ we test in here