 SEO
PSEM Code of Conduct
Code of Ethics
Whereas all parties are working towards presenting relevant
and high quality information in an easy to use format to
information seekers, and whereas SEO practitioners are being
contracted to assist clients in obtaining higher rankings
for client pages, we (and those linking to this page) are
voluntarily adhering to the below SEO Code of Ethics:
No SEO practitioner will intentionally do harm to a
client. This involves the continued use of any
technology or procedure (without appropriate care) that is
known to result in having the client site removed from
search engine indexes or directories, or rendered
inoperative. Questionable adherence to standards must be
addressed via the Robots Exclusion Standard .
No SEO practitioner will intentionally violate any
specifically published and enforced rules of search engines
or directories. Should rules and guidelines change (as
they often do), the SEO practitioner will promptly take
action to comply with the changes as they apply to all
clients. Where rules and guidelines are unclear, the SEO
practitioner will seek clarification and await approval from
the appropriate search engine before continuing to utilize
potentially harmful technology or procedures.
No SEO practitioner will intentionally mislead, harm, or
offend a consumer. All individuals utilizing a search
engine to visit a site will not be misled by the information
presented to or by the search engine, or harmed or offended
upon arrival at the client site. This includes techniques
like "bait and switch" where the client page does not
substantially contain and is not clearly associated with the
optimized phrase, or may be reasonably offensive to targeted
visitors.
No SEO practitioner will intentionally violate any laws.
This involves the deliberate and continued violation of
copyright, trademark, service mark, or laws related to
spamming as they may exist at the state, federal, or
international level.
No SEO practitioner will falsely represent the content of
the client site. This includes the practice of
presenting different versions of web pages to different
users except where that information is altered solely to
meet browser specifications and needs, sensitivity to
regional factors such as language, or product specific
needs. In general, ALL requests for a specific URL should be
served identical HTML by the web server.
No SEO practitioner will falsely represent others work as
their own. This includes the taking of work from others
in whole or in part and representing this work as their own.
The SEO practitioner may not make verbatim copies of the
work of others (instead of authoring original work) without
the prior consent of the other party.
No SEO practitioner will misrepresent their own
abilities, education, training, standards of performance,
certifications, trade group affiliations, technical
inventory, or experiences to others. This includes
quantifiable statements related to project timetables,
performance history, company resources (staff, equipment,
and proprietary products), and client lists. Guarantees will
be restricted to items over which the SEO practitioner has
significant and reasonable control.
No SEO practitioner will participate in a conflict of
interest without prior notice to all parties involved.
This includes the practice of choosing to emphasize one
client over another in competing keywords because there is
more personal gain for the practitioner. All clients are
treated equally and all will receive equal best effort in
their Search Engine Optimization.
No SEO practitioner will set unreasonable client
expectations. This includes the practice of accepting
more than a reasonable number of clients competing for the
same keywords and implying that all will be in the top
positions in the search engines. This also includes the
implication that results can be obtained in an unreasonable
amount of time given the known condition of the search
engines, client site, and competition.
All SEO practitioners will protect the confidentiality
and anonymity of their clients with regards to privileged
information and items implying testimonial support for the
SEO practitioner. All staff of SEO practitioner shall be
bound to protect information that is not generally known as
it may harm the client. The SEO practitioner will not
include the publishing of testimonials and proprietary logos
of client lists, press releases, and other collateral
discussing the client without explicit approvals. |
