May 15 2009

Shade Tree Marketing – New Endeavor

Well my blog friends… I figured it’s about time that I finally updated my blog w/ a quick post to at the very least let you know what I’ve been up to since March (when I posted last – *sorry*) Brian Mark and I have been busy starting a new business – Shade Tree Marketing LLC – While the final paperwork is being finished up I figured I’d give a little background on the name…. A how we arrived @ STM.

Years ago (pre – 9/11) I was in the Timeshare industry selling timeshares! I know, I know, please don’t hold that against me! Anyways one thing I heard time and time again from the folks sitting in front of me was this – “We’d love to vacation more, We’d love to have a timeshare… someday” Well here’s the problem w/ that statement… SOMEDAY never comes…

When your young & first married… you’re working on career’s – trying to find a first home, start a family, etc… etc… etc… and it’s not the right time to start vacationing… Then when your blessed w/ a family… it’s hard to travel w/ babies / small children (and the vacation becomes a much different experience). Then the kids get older, have soccer, baseball, ballet, horse camp, etc… Summers are pretty much booked solid. Then by the time the kids are in college – well you get the point – people can find all kinds of excuses as to why they cannot do the things they wanted to do when they were younger. Others jump in with both feet and make it work.

So back to the name of the new company… Shade Tree Marketing – When I would hear this “Someday we’d love to ________” I would stop them in their excuse making cycle and ask them this one question.