July 08 2008

The Death of Social Media Advertising

Rob Crazy Prediction #543336643307a - Internet users are getting more web and computer comfortable everyday; we are also getting more adapted to ignoring advertisements. Like billboards along the interstate, frequent travelers on the information superhighway - created by my friend Al Gore - are rarely attracted to or distracted by the banners passing by them on their journey. The BLUF (bottom line up front) being that with the buzz of social networks and media, there has been a boom in online advertising, but the inflation of expectations will likely soon lead to implosion of monies spent. Huh?

There are some wonderful success stories for companies with good websites and great search engine marketing. Those SEO savvy company and website owners are like those unique individual results that the 3 a.m. infomercials make you believe anyone can lose 65 pounds in six weeks - uh, no! You need to diet and exercise to achieve your goals, and you need to have solid SEO and link bait to successfully be an advertisement publisher. When is the last time you were on MySpace or FaceBook and clicked an ad?

The point being, the billions that are being spent online is an inflated market, currently in favor advertising publishers; but, the market is overly saturated and inflated, and with ether travelers becoming more innocuous to banners and billboards. Social networking and social media websites will prove this point faster than other niches, in my opinion, crashing their worth faster than Yahoo! stock.